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Why SMEs, why now?

Having spent the last two evenings with SME fleets in ULEZs (live + planned) it has been fascinating to observe how their vehicle purchasing process works and to explore how SMEs see funding methods shifting. Whilst interest levels in fuel technology are evident, there are nuances based on mindset, culture and stakeholder knowledge that present an opportunity to accelerate disruption. We see opportunities for change across the SME fleet value chain. But do SMEs see a change in how they are communicated with? 360 Media will share take-aways on our blog prior to our online survey going live next week. We estimate over 520,000 SMEs fleets are responsible for over 2 million vehicles AND they are collectively in GROWTH. If you would like to know more about our insights programme email Ian.richardson@360mediagroupltd.com


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